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Source: © 123rf As marketing agencies continue to seek ways to deliver the goods, we are seeing ‘old agency’ bumping up against ‘slick martech’, writes Johanna McDowell, CEO of the Independent Agency Search & Selection Company (IAS) and Scopen partner
Marketing & Media
Creating a “magic middle”, not a “them and us” of brand vs performance

Johanna McDowell 1 day

Warc Creative has released its top 100. Source: YouTube.
Marketing & Media
Warc Media 100 unveils top global media campaigns and companies of 2023

20 Mar 2024

Challenging to achieve Ask Afrika Icon Brands status in the FMCG industry
Retail
Challenging to achieve Ask Afrika Icon Brands status in the FMCG industry

Issued by Ask Afrika 18 Mar 2024

Understanding consumer mindsets for growth in 2024
Marketing & Media
Understanding consumer mindsets for growth in 2024

Issued by Ipsos 7 Mar 2024

Bridging generations: Unveiling nuances in the African market and crafting inclusive brand strategies
Marketing & Media
Bridging generations: Unveiling nuances in the African market and crafting inclusive brand strategies

Issued by Dentsu 21 Feb 2024

Source: © Allegiant Stadium With more than 123 million broadcast and streaming viewers, this year’s Super Bowl provided sponsor brands with solid exposure and ROI
Marketing & Media
2024 Super Bowl delivers record-breaking ROI for sponsor brands

19 Feb 2024

Stay on trend with every email you send
Marketing & Media
Stay on trend with every email you send

Damian Hamp-Adams, Issued by Rocketseed 1 Feb 2024

Data-driven creative. The secret sauce to driving conversions in Q4 and beyond
Marketing & Media
Data-driven creative. The secret sauce to driving conversions in Q4 and beyond

Issued by Incubeta 26 Sep 2023

Source:
Marketing & Media
8 strategies for brand success on Black Friday

Helga Ndawula and Cassidy Lassen 12 Sep 2023

Paddington Station steams through the Prism Awards 2023
Marketing & Media
Paddington Station steams through the Prism Awards 2023

Issued by Paddington Station PR 7 Aug 2023

Image supplied. Mushambi Mutuma examones how technology is transforming marketing strategies for a digital future
Marketing & Media
Embedding tech into creativity: transforming marketing strategies for a digital future

Mushambi Mutuma 31 Jul 2023

Challengers to Watch 2023: Glenmorangie
Marketing & Media
Challengers to Watch 2023: Glenmorangie

Hugh Derrick, Issued by eatbigfish 12 Jun 2023

Image supplied: D&AD Awards. Promise awarded two Wood Pencils and a Graphite Pencil for client Black Studio
Marketing & Media
1st D&AD Awards ceremony rewards South Africa, Nigeria, Egypt and Middle East agencies

Danette Breitenbach 25 May 2023

Modern marketing dilemmas: Is brand differentiation an effective way to reduce customer price sensitivity?
Marketing & Media
Modern marketing dilemmas: Is brand differentiation an effective way to reduce customer price sensitivity?

Mary Kyriakidi and Graham Staplehurst, Issued by Kantar 7 Mar 2023

Designing for people at Advertising Week Africa 2023
Marketing & Media
Designing for people at Advertising Week Africa 2023

Issued by Dentsu 9 Feb 2023

Ogilvy South Africa voted the Most Effective Agency of 2022
Marketing & Media
Ogilvy South Africa voted the Most Effective Agency of 2022

Issued by Ogilvy South Africa 3 Nov 2022

Effie Awards 2022 finalists announced
Marketing & Media
Effie Awards 2022 finalists announced

Issued by Association for Communication and Advertising 27 Sep 2022

Ipsos in South Africa 'corners' the brand market with newly appointed brand health service line lead
Marketing & Media
Ipsos in South Africa 'corners' the brand market with newly appointed brand health service line lead

Issued by Ipsos 15 Aug 2022

Source:
Retail
Achieving brand success in SA's dynamic township market - report

22 Jun 2022

#OrchidsandOnions: Guess who's arrived...
Marketing & Media
#OrchidsandOnions: Guess who's arrived...

Brendan Seery 17 May 2022

Drive sales through simplicity and save time in the process
Marketing & Media
Drive sales through simplicity and save time in the process

Cindy Diamond 4 Apr 2022

supplied: Janet Berger, creative strategist, Flow Communications
Marketing & Media
Pivoting on brand belief for brand success & consumer benefit

Janet Berger 14 Mar 2022

10 ways to meet 2022 digital marketing trends using your email signature
Marketing & Media
10 ways to meet 2022 digital marketing trends using your email signature

Issued by Rocketseed 10 Feb 2022

EXCLUSIVE: With the right creator, more people can discover your brand and products
Marketing & Media
EXCLUSIVE: With the right creator, more people can discover your brand and products

Elizma Nolte 2 Feb 2022

#BizTrends2022: How to extract value in 2022
Marketing & Media
#BizTrends2022: How to extract value in 2022

Claudia Smith 6 Jan 2022

Transform customer experience with AI-powered intelligent decision-making
Marketing & Media
Transform customer experience with AI-powered intelligent decision-making

Issued by GfK South Africa 30 Nov 2021

Changes in shopping trends here to stay post-Covid
Retail
Changes in shopping trends here to stay post-Covid

27 Oct 2021

Khensani Nobanda, 2021 Loeries Marketing Leadership and Innovation Award winner
Marketing & Media
Khensani Nobanda, 2021 Loeries Marketing Leadership and Innovation Award winner

20 Oct 2021

#Loeries2021: ALL THE LOERIE AWARDS DAY 1 WINNERS!
Marketing & Media
#Loeries2021: ALL THE LOERIE AWARDS DAY 1 WINNERS!

20 Oct 2021

Inaugural Effie Awards SA announces winners
Marketing & Media
Inaugural Effie Awards SA announces winners

14 Oct 2021

#VMLYRTheEdge: Things to consider when looking to expand to African markets
Marketing & Media
#VMLYRTheEdge: Things to consider when looking to expand to African markets

Jessica Tennant 16 Sep 2020

Photo by Meghan Holmes on .
Marketing & Media
Is your brilliant global idea just greek to your audience?

Stuart Walsh 9 Jun 2020

What the data says! How Primedia Broadcasting listeners feel about the lockdown
Marketing & Media
What the data says! How Primedia Broadcasting listeners feel about the lockdown

Issued by Primedia Broadcasting 26 May 2020

Image source: Gallo/Getty Images.
Marketing & Media
Behavioural linguistics: Marketing and the science of language

Leigh Crymble 23 Jan 2020

Image credit: Elena Koycheva on Unsplash.
Marketing & Media
3 ways to leverage social media the right way

Jacqueline Raw 23 Oct 2019

AKA speaks about building a personal brand at Loeries 2019
Marketing & Media
AKA speaks about building a personal brand at Loeries 2019

15 Aug 2019

The six secrets of innovation revealed at the Loeries DStv Seminar of Creativity
Marketing & Media
The six secrets of innovation revealed at the Loeries DStv Seminar of Creativity

Issued by Loeries 19 Jul 2019

Brad Stern, founder of boutique agency, Superiate.
Marketing & Media
#StartupStory: New agency educating the youth while creating brand loyalty

Juanita Pienaar 25 Jun 2019

Consumer demand at the forefront of African business priorities
Retail
Consumer demand at the forefront of African business priorities

28 Mar 2019

Why trade shows provide value to the automotive industry
Automotive
Why trade shows provide value to the automotive industry

Kyrah Howell 28 Feb 2019

2019 Apex Awards open for entry
Marketing & Media
2019 Apex Awards open for entry

13 Nov 2018

#ShopperInsights2019: Innovation drives brand success at shelf
Retail
#ShopperInsights2019: Innovation drives brand success at shelf

Danette Breitenbach 9 Nov 2018

Mark Tutssel first recipient of Creative Leaders Tribute
Marketing & Media
Mark Tutssel first recipient of Creative Leaders Tribute

18 Oct 2018

A scene from Dr Beal's presentation for Spark Media.
Marketing & Media
The role of memory and media in converting consumers for brand growth

Leigh Andrews 18 Sep 2018

The "end" of the shopkeeper (and other retail trends)
Retail
The "end" of the shopkeeper (and other retail trends)

Wynand Smit 29 Aug 2018

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