Danette Breitenbach

Freelance writer and former editor and publisher of Advantage.
Location:Johannesburg, South Africa


Danette Breitenbach was the editor and publisher of Advantage, the publication that served the marketing, media and advertising industry in southern Africa. Before her editorship, she was deputy-editor as well as freelancing for over a year on the publication before that. She has worked extensively in print media, mainly B2B, in the fields of marketing, mining, disability marketing, advertising and media.
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The shopping centre is dead. Long live the shopping centre.

Every year nine million people view the Mona Lisa. People still flock to live events at stadiums. Why; when they can see it on video, in HD and 3D and AR, etc...

By Danette Breitenbach 12 Jun 2018

Policy certainty is key to mining investment

The recent changes in leadership in Angola, South Africa, Botswana, and Zimbabwe bode well for investment, and junior miners need to take advantage of the new status quo...

By Danette Breitenbach 12 Jun 2018

Aware.org launches responsible drinking campaign

The new consumer campaign of the Association for Alcohol Responsibility and Education (Aware.org) turns the saying "drink like there's no tomorrow" on its head...

By Danette Breitenbach 1 Jun 2018

#Indaba2018: Creating experiences online

While technology is disrupting the tourism industry, it is also bringing with it benefits to the industry and the end user. By 2030, 1.8 billion tourists will visit the continent. Africa can greatly benefit from technology to grow its share of the global tourism market...

By Danette Breitenbach 22 May 2018

#Indaba2018: Experiential tourists embracing sustainable tourism

Resistance to the negative impact of tourism, such as price inflation, is rising across the world. Simultaneously, tourists are getting off the bus as the trend towards experiences grows...

By Danette Breitenbach 17 May 2018

#Indaba2018: Increasing the value of tourism through collaboration

"Tourism growth and sharing the benefits of tourism, contribute to replacing poverty and despair with prosperity and hope. Africa's Travel Indaba is the ideal springboard for further growth."

By Danette Breitenbach 16 May 2018

#Indaba2018: KZN gateway to Europe now open

"The gateway to Europe is now open. We are taking Durban to the world and the world to Durban."

By Danette Breitenbach 10 May 2018

#Indaba2018: Telling Africa's stories to increase tourism

"Showcase our Indaba and take it to more than 80 countries here for the next three days." This year's theme is Africa's Stories, Your Success and focuses on a united goal to deliver authentic stories to increase tourism to Africa sustainably...

By Danette Breitenbach 9 May 2018

Newspapers ABC Q1 2018: Some positives for press

Despite a decline of 4.4 % on the prior year, the Audit Bureau of Circulation (ABC) total newspaper circulation increased by 0.8% on the previous quarter, bucking the prior quarter's trend of overall declines...

By Danette Breitenbach 9 May 2018

Magazines ABC Q1 2018: A sad affair

All magazine categories - Consumer, B2B, Custom and Free Magazines declined on the prior year. All the categories also declined on the prior quarter, except for Free Magazines which remained static...

By Danette Breitenbach 9 May 2018

The innovative independent retail trade

The independent retail trade is a robust environment and one that has grown three times faster than the corporate channel...

By Danette Breitenbach 3 May 2018

#Prisms2018: More than two minutes of success

Atmosphere made it third time lucky, winning Campaign of the Year at last night's Prism Awards...

By Danette Breitenbach 23 Apr 2018

Ogilvy: Be culturally relevant

Jack Daniel's is the world's most popular brand tattoo, followed by Harley-Davidson. Why? Because they are culturally relevant...

By Danette Breitenbach 16 Apr 2018

The world is 'still waiting for a women's revolution' - Zineb El Rhazoui

Late last year, Saudi Arabian women were granted the right to obtain a driver's licence...

By Danette Breitenbach 3 Apr 2018

It's time to stop tiptoeing around FGM, says Leyla Hussein

In today's world, the girl child is the most vulnerable, and female genital mutilation (FGM) is one of the cruellest practices and forms of discrimination against girls and women...

By Danette Breitenbach 2 Apr 2018

'Economic migrants are not refugees and the two should not be confused' - Meron Estefanos

A refugee is a person that cannot live in his/her own country for fear of persecution, human rights violations, or no rights at all. Economic migrants, on the other hand...

By Danette Breitenbach 30 Mar 2018

UNHRC comes under fire at human rights forum in Joburg

The United Nations Human Rights Council (UNHRC) came under heavy criticism at the Oslo Freedom Forum (OFF) held in Johannesburg earlier this week...

By Danette Breitenbach 29 Mar 2018

#OFFinJoburg: The unintended consequences of dictatorships

With liberal democracy under threat and assault across the world, it is up to citizens to do the work of governments to bring the perpetrators to task...

By Danette Breitenbach 29 Mar 2018

Exploring the evolution of blockchain

When Bitcoin and cryptocurrency first hit the scene, people really jumped on the bandwagon, thinking they were part of a revolution...

By Danette Breitenbach 29 Mar 2018

#OFFinJoburg: Disrupters gather in Joburg on behalf of freedom

Opening the Oslo Freedom Forum (OFF) in Johannesburg, Thor Halvorssen, the forum's founder and CEO of the Human Rights Foundation (HRF), described the event as much more than a conference for human rights...

By Danette Breitenbach 29 Mar 2018

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