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Pepe Marais, of Joe Public United. Picture: Michel Bega.
The amazing story behind Joe Public, Africa's number one ad agency

When Pepe Marais was saved by a surfer two decades ago, no one could have guessed they'd start a business together...

By Brendan Seery 9 Nov 2018

The story substance
The story substance

Why the world wants a story and not a sale...

By Wayne Flemming 27 Oct 2018

Creating brands that influence an intersectionally inclusive world
Creating brands that influence an intersectionally inclusive world

Local brands, marketers and creators need to get better at designing campaigns and content that reflects intersectional narratives and imagery that include LGBTQI+ communities, people with albinism and the disabled...

By Rebone Masemola 9 Oct 2018

Cannes Lions case studies or how not to make rubbish advertising
Cannes Lions case studies or how not to make rubbish advertising

Cinemark, the official South African Cannes Lions representatives, in partnership with Bizcommunity, hosted the annual Insights and Trends from Cannes Lions sessions, which took place in Johannesburg on Wednesday, 29 August, and in Cape Town on Friday, 31 August...

By Terry Levin, Issued by Bizcommunity.com 4 Sep 2018

Zibusiso Mkhwanazi
M&C Saatchi and M&N Brands part to grow independently

Zibusiso Mkhwanazi, founder of M&N brands, Avatar's holding company and Jerry Mpufane, chairman of M&C Saatchi Group confirmed in a statement that the two companies will amicably part and go their separate ways...

By Jessica Tennant 28 Aug 2018

#Newsmaker: Clive McMurray recognised for outstanding event management
#Newsmaker: Clive McMurray recognised for outstanding event management

Earlier this month, FCB Durban MD Clive McMurray was awarded the Outstanding Event Management Award at the GLS Excellence Awards in Chicago, where he was recognised for his exceptional organisation of the annual Global Leadership Summit at Kloof Harvest Church...

By Jessica Tennant 22 Aug 2018

A conversation about strategy, ad agencies and the role of strategists inside ad agencies
A conversation about strategy, ad agencies and the role of strategists inside ad agencies

It all started with a post on LinkedIn where I was sharing my opinion on the role of strategy in ad agencies, and a conversation between myself and Gidon Orelowitz ensued...

By Bogosi Motshegwa 22 Aug 2018

Introducing... #MarketingFridays
Introducing... #MarketingFridays

This serves as an intro from our side on what Marketing Fridays is about and to let you know that founder and host Nyiko Chauke will be submitting weekly videos talking through some of the issues marketers face on a daily basis...

By Jessica Tennant 22 Aug 2018

Netflix is now showing ads between episodes to some users
Netflix is now showing ads between episodes to some users

Netflix is now showing unskippable advertisements of its other content between episodes, the company confirmed this weekend...

By Andy Walker 20 Aug 2018

Fabian Frese, CCO of Kolle Rebbe Germany and #Loeries2018 film, and radio and audio jury president. © Al Nicoll, Gallo Images.
#Loeries2018: The power of fear and boredom

Fabian Frese, chief creative officer at Kolle Rebbe in Germany, second-last speaker at the DStv Seminar of Creativity, spoke of the boredom that inspired him to make the best move in his career...

By Angie White 17 Aug 2018

#Loeries2018: Welcome to the hypermarket
#Loeries2018: Welcome to the hypermarket

The second speaker at the 2018 DStv Seminar of Creativity was Lethepu Matshaba, vice president of Homecare Southern Africa at Unilever SA, who spoke on the relevance of creativity in a hyper-fragmented world...

By Angie White 17 Aug 2018

phichai angthong via .
Let's re-look the advertising pricing model

Our daily job is to find creative solutions for our clients, but we have done little to find a solution to our ancient pricing model that we despise so much even though our industry keeps changing...

By Lufuno Makungo 14 Aug 2018

Spotify may soon let users skip advertisements
Spotify may soon let users skip advertisements

In an extremely brave and risky financial play, Spotify may soon allow free tier users to skip audio and video advertisements whenever they want...

By Andy Walker 13 Aug 2018

The need for the advertising industry to modernise
The need for the advertising industry to modernise

There has long been a need for the advertising industry to modernise. Now digital transformation is upon us and change is non-negotiable. At the same time, the industry is facing disruption from new entrants...

By Alistair Mokoena 3 Aug 2018

How to deal with the troll armies
How to deal with the troll armies

Reporters Without Borders has recommended that media organisations and journalists around the world strengthen training in digital security in the face of increasing cyberviolence...

By Louise Marsland 31 Jul 2018

#Apex2018: How to build a global brand with a local insight
#Apex2018: How to build a global brand with a local insight

Veteran marketer Sharon Keith shared four basic principles in explaining how to build global brands at the local level and examples to demonstrate these at the ACA SA's Apex 'Next Level of Thinking Masterclass'...

By Jessica Tennant 26 Jul 2018

#Apex2018: Are we human or are we brands?
#Apex2018: Are we human or are we brands?

Musa Kalenga, chief future officer at the House of Brave, opened the Association for Communication and Advertising's Apex 'Next Level of Thinking Masterclass' last week where he spoke about the shifts that are taking place and why he believes we ought to solve real human problems before we think like brands...

By Jessica Tennant 24 Jul 2018

Screenshot, @9GAG via Instagram
KFC South Africa's hilarious World Cup ad hits 9GAG

Congrats, KFC South Africa, you're now 9GAG famous...

By Andy Walker 5 Jul 2018

Jason Xenopoulos |
#CannesLions2018: The Art of Branded Entertainment according to VML's Xenopoulos

As part of the 2017 Cannes Lions Branded Entertainment jury, Jason Xenopoulos, VML global chief vision officer and EMEA CCO, collaborated with the jury to write a book called The Art of Branded Entertainment, which was launched just one year later at Cannes Lions 2018 on Tuesday, 19 June...

By Jessica Tennant 22 Jun 2018

#CannesLions2018: CNN bringing branded content to Cannes
#CannesLions2018: CNN bringing branded content to Cannes

Ann Nurock interviews James Hunt, vice president of CNN Create, who talks to her about why CNN is increasing its presence at Cannes, elaborates on what type of clients CNN produces content for and what the importance of Africa is to CNN...

By Ann Nurock 21 Jun 2018

Julian Boulding, president of thentworkone at the 2017 Indie Summit. Screengrab from thenetworkone channel on .
#CannesLions2018: A view on the agility and innovation of independent agencies

Ann Nurock interviews Julian Boulding, president and founder of thenetworkone at Cannes Lions 2018...

By Ann Nurock 20 Jun 2018

Image credit: ammentorp via .
The future of marketing is data-driven, creative, and people-based

Shaune Jordaan argues that, in order to produce real business results, marketing needs to be data-driven, creative, and (most importantly) people-based.

By Shaune Jordaan 8 Jun 2018

Image credit: Rachael Gorjestani via .
Living creatively

Unathi Dyani contemplates what it really means to be a creative in the advertising industry...

By Unathi Dyani 7 Jun 2018

George Coletrain via .
Why performance TV campaigns are rocket fuel for e-business growth

There is a general conception in South Africa that TV campaigns can only be used by big brands wanting to embark on expensive brand building campaigns. This is a myth that needs to be debunked...

By Irina Herf 6 Jun 2018

#NewCampaign: Mercedes-Benz returns to Chapman's Peak w/ Net#work BBDO
#NewCampaign: Mercedes-Benz returns to Chapman's Peak w/ Net#work BBDO

Mercedes-Benz and Net#work BBDO today released the S-Class content piece that returns to the famous Chapman's Peak accident that Christopher White survived 30 years ago...

By Jessica Tennant 30 May 2018

Five reasons your PPC campaign isn't getting you leads
Five reasons your PPC campaign isn't getting you leads

For any company, from small entrepreneur to blue chip corporate, Google AdWords provides the tools to unlock a wealth of new business. But, just as pay-per-click (PPC) may provide amazing opportunities and leads aplenty, if not set up correctly, it has the potential to blow ad budgets and quickly snowball marketing costs to devastating levels...

By Nicolas Baker 23 May 2018

Fernando Machado, head of brand marketing of Burger King. © .
#OneShow2018: SA EXCLUSIVE with Burger King!

In an exclusive interview, Ann Nurock talks to Fernando Machado, head of brand marketing for Burger King. Winner of the coveted Penta Pencil and Client of the Year at the recent One Show awards...

By Ann Nurock 16 May 2018

#NewCampaign: Gimme #HopeJoanna
#NewCampaign: Gimme #HopeJoanna

Grid Worldwide launched its #HopeJoanna campaign on Freedom Day (Friday, 27 April) highlighting the highs and lows of the past 30 years in an effort to convey a message of hope and a sense of optimism to all South Africans...

By Jessica Tennant 9 May 2018

Kevin Swanepoel, CEO of The One Club for Creativity.
#OneShow2018: Better representation across the board

As The One Club for Creativity's Creative Week 2018 gets underway, I sit down with CEO Kevin Swanepoel for a catch-up on their developments over the past year...

By Ann Nurock 8 May 2018

Mbithi Masya, film director at Fat Rain Films, Kenya.
Celebrating African storytelling and craft

Mbithi Masya, film director at Fat Rain Films, Kenya, and a Ciclope Africa judge, talks about what Africa can bring to the international stage...

By Louise Marsland 26 Apr 2018

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