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Dentsu Aegis Network announces Crimson Room Communications officially rebrands as MKTG
Dentsu Aegis Network announces Crimson Room Communications officially rebrands as MKTG

Crimson Room Communications will rebrand to MKTG, a global network brand of Dentsu Aegis Network, signifying MKTG's first official outpost in sub-Saharan Africa...

Issued by Dentsu Aegis Network 7 Jul 2017

In-store retail engagement - a simple yet significant medium
In-store retail engagement - a simple yet significant medium

In-store face-to-face engagement with the consumer still forms a crucial role in both introducing new products, as well as directly influencing the shopper's purchasing decision at the final point-of-purchase.

Issued by Rocket Creative Design & Display 22 Jun 2017

Prints by Moletsane, Nyoni and Kisua Africa.
Turning retail space into art space: Elevating the SA narrative at store level

Retroviral's Mike Sharman explains the new Russell Hobbs ‘Art of Living' campaign as a long-term win for Boardmans and a first in SA's luxury appliance category...

By Leigh Andrews 20 Jun 2017

Image supplied by Salt.
Context - the key to unlocking emerging market potential

South Africa tends to fall into the same style of activations - especially when looking at emerging markets...

By Cas Dreijer 18 May 2017

Ricky Wilson takes on the Abu Dhabi desert dunes as part of his 48 Hour Challenge
Etihad Airways throws down travel gauntlet with 48-hour stopover challenge

Etihad Airways has challenged the millions of travellers who transit through Abu Dahbi, as well as UAE residents, to experience as many once-in-a-lifetime activities as they can throughout the emirate in just 48 hours...

8 May 2017

Emirates Twitter Page Leveraging off Jennifer Aniston brand association
When fame is no longer enough: Brand ambassadors in the age of social media

Starting in the 1940s and '50s, celebrity endorsements began changing the marketing landscape. Soap, shampoo, suntan lotion: Ronald Reagan himself endorsed a brand of cigarettes...

By JP Kloppers 5 Dec 2016

NG climate change video, Before the Flood reaches 60 million people
NG climate change video, Before the Flood reaches 60 million people

National Geographic's climate change documentary Before the Flood has reached more than 60 million people worldwide and surpassed a record-setting one billion minutes viewed across linear, digital, streaming and social platforms...

18 Nov 2016

Lipton launches world's first raining dancefloor
Lipton launches world's first raining dancefloor

Lipton's Refreshtival featured a tweet-activated raining dancefloor that kept festival-goers refreshed in the most unique way...

By Amahle Madlala 16 Nov 2016

Talent discovery app comes to Africa
Talent discovery app comes to Africa

Following its success in the US and India, Indi.com, an exciting new video platform launches across Africa. It gives users the chance to be discovered through a variety of fun challenges, created by celebrities and brands...

26 Oct 2016

[Biz Takeouts Podcast] 187: PR chat with Marcus Brewster
[Biz Takeouts Podcast] 187: PR chat with Marcus Brewster

On the latest episode of Biz Takeouts Marketing and Media Radio show host Warren Harding spoke to Marcus Brewster...

26 Aug 2016

Image by 123RF
Uber delivers on ice cream campaign

Ice cream day at Uber included Nairobi and Mombasa, Kenya, this year #UberIceCream...

18 Jul 2016

Tips on how YouTube videos can drive consumers to purchase your product
Tips on how YouTube videos can drive consumers to purchase your product

Today's consumer need to stay informed about your product offering and what the benefits of purchasing those products are. You need to find consumers where they are and progressively this is the digital realm - online...

By Nicola Graves 24 Jun 2016

Jovago launches #MyNigeria campaign
Jovago launches #MyNigeria campaign

Jovago.com, has launched an innovative campaign tagged #MyNigeria. The campaign commenced on 18 February 2016 and gives social media users the opportunity to have their pictures of Nigeria promoted worldwide...

22 Feb 2016

[Biz Takeouts Lineup] 157: Point-of-sale app and mobile card payments with Yoco
[Biz Takeouts Lineup] 157: Point-of-sale app and mobile card payments with Yoco

Tune in to the Biz Takeouts Marketing & Media radio show on 12 November 2015, from 9-10am, as show host Warren Harding chats to Carl Wazen from Yoco...

11 Nov 2015

[Biz Takeouts Podcast] 155: Focus on PR - Trust, data and talent with four industry experts
[Biz Takeouts Podcast] 155: Focus on PR - Trust, data and talent with four industry experts

On the latest Biz Takeouts Marketing and Media Radio show, host Warren Harding interviewed Andre Fourie, Galia Kerbel, Nicola Nel and Ingrid Lotze...

29 Oct 2015

[Biz Takeouts Lineup] 154: Rugby players and social media, introducing Super Scouts
[Biz Takeouts Lineup] 154: Rugby players and social media, introducing Super Scouts

Tune in to the Biz Takeouts Marketing & Media radio show on 22 October 2015, from 9-10am, as show host Warren Harding chats to Eugene Eloff...

21 Oct 2015

Virtual tourism in Uganda
Virtual tourism in Uganda

A new campaign codenamed Koikoiug has kicked off. It comprises a team of 'Instagrammers' who go out to capture sceneries of different towns...

By Edgar R. Batte 9 Oct 2015

Strategies used by popular brands to make email more personalised
Strategies used by popular brands to make email more personalised

With more and more brands ushering towards unique email marketing strategies, building a strong customer base is more important than ever before. The urge can only be satisfied with more personalised email marketing efforts...

By Prashant Sengar 29 Sep 2015

The three-step process to effective influencer marketing
The three-step process to effective influencer marketing

Essentially, through any influencer marketing project, your brand is hoping to piggyback on a relationship that another has already built up with your ideal target market...

By Mike Saunders 23 Sep 2015

[Biz Takeouts Lineup] 149: Showmax and gaming on YouTube
[Biz Takeouts Lineup] 149: Showmax and gaming on YouTube

Tune in to the Biz Takeouts Marketing & Media radio show on 17 September 2015, from 9-10am, as show host Warren Harding chats to Richard Boorman and Grant Hinds...

16 Sep 2015

[Biz Takeouts Podcast] 148: A new chapter at Adidas, with Sport 15 'Create Your Own Game'
[Biz Takeouts Podcast] 148: A new chapter at Adidas, with Sport 15 'Create Your Own Game'

On the latest Biz Takeouts Marketing and Media Radio show, host Warren Harding interviewed Bradley Stern, Adidas Director Brand Activations...

11 Sep 2015

[Biz Takeouts Lineup] 148: A new chapter at Adidas with Sport15 'Create Your Own Game'
[Biz Takeouts Lineup] 148: A new chapter at Adidas with Sport15 'Create Your Own Game'

Tune in to the Biz Takeouts Marketing & Media radio show on 10 September 2015, from 9-10am, as show host Warren Harding chats to Bradley Stern...

9 Sep 2015

MasterCard's Start Path Global opens to South African entrepreneurs
MasterCard's Start Path Global opens to South African entrepreneurs

MasterCard's Start Path Global is a one-of-a kind six-month partnership programme for startups and entrepreneurs that are developing the next generation of breakthrough commerce solutions...

4 Sep 2015

Obama offers over Ksh100bn to SMEs at GES 2015
Obama offers over Ksh100bn to SMEs at GES 2015

Small and medium enterprises are set to benefit from more than US$1bn (Ksh100.72bn) that has been committed by investors to spur investments around the globe...

By Richard Mungai 7 Aug 2015

The holy grail of marketing - word of mouth
The holy grail of marketing - word of mouth

Mention "the holy grail of marketing" to any agency exec and you're bound to have a bunch of buzzwords and the latest digital trends thrown your way...

By Nuno Lopes 27 Jul 2015

African insurers must innovate to attract digital consumers
African insurers must innovate to attract digital consumers

Insurers who are able to innovate when it comes to the design and delivery of products and services will not only be fostering greater loyalty amongst their consumers, but they will also be helping to change...

14 Jul 2015

Taking vehicle branding above and beyond
Taking vehicle branding above and beyond

Out of home branding is a trend that's growing in leaps and bounds, with billboards, digital signage and more. But there's one that's been the business of Graffiti for the past 16 years: vehicle branding...

By Beverley Klein 8 Jul 2015

[Biz Takeouts Podcast] 138: Isilumko Activate and agency focus with 20Across
[Biz Takeouts Podcast] 138: Isilumko Activate and agency focus with 20Across

On the latest Biz Takeouts Marketing and Media Radio show, host Warren Harding interviewed Lauren Durant and Fabrizia Degli Esposti...

2 Jul 2015

Killing two birds with one stone
Killing two birds with one stone

In securing the Above the Line (ATL) business of a client in Africa, and a major local client, Switch has a launched itself squarely into the advertising space...

By Danette Breitenbach 2 Jul 2015

[Biz Takeouts Lineup] 138: Isilumko Activate and agency focus with 20Across
[Biz Takeouts Lineup] 138: Isilumko Activate and agency focus with 20Across

Tune in to the Biz Takeouts Marketing & Media radio show, 2 July 2015, from 9-10am, as show host Warren Harding chats to Lauren Durant and Fabrizia Degli Esposti...

1 Jul 2015

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