Loeries Creative Week

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Loeries Creative Week

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Danette Breitenbach

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VML Birdwatching at the Loeries | A high standard for print and design

The Print and the Design categories both showed innovation and a high standard this year, says Abi Singmin, associate creative director, Denomination, Australia and jury president: Design, Design Craft, and Maxwell Ngari, chief creative officer, Dentsu Creative, Kenya, and jury president: Print, Print Craft.

By Danette Breitenbach

8 Oct 2026

Ngari says print is special and the category entries proved this. It also demonstrated how print can be used to interact with and engage consumers.

For Singmin, innovation was key in the design category this year, and she says the local standard is in line with global standards.

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Danette Breitenbach

About Danette Breitenbach

Danette Breitenbach is a marketing & media editor at Bizcommunity.com. Previously she freelanced in the marketing and media sector, including for Bizcommunity. She was editor and publisher of AdVantage, the publication that served the marketing, media and advertising industry in southern Africa. She has worked extensively in print media, mainly B2B. She has a Masters in Financial Journalism from Wits.