TBWA\ Hunt Lascaris celebrates standout Loeries Creative Week

A legend’s recognition

Reg Lascaris’s induction into the Loeries Hall of Fame comes 43 years after he and John Hunt founded Hunt Lascaris in 1983. It recognises a career spent pushing the boundaries of what South African advertising could achieve.

“When John and I started our agency, we were two extremely naïve and somewhat unknown individuals. As it turned out, our naïveté became one of our greatest strengths,” said Lascaris. “Brave advertising requires brave clients… and we had many!”

Four decades on, that same bravery continues to drive the agency, and is now in the hands of a new generation.

New leadership at the helm

Carl Willoughby’s appointment as Loeries chairman comes at a pivotal moment for the industry. He recently served as a judge in the Film and Film Craft categories.

“The quality of the work at this year’s Loeries felt extremely high. From the Bronzes all the way to the Golds, the winners should all be proud of their work,” said Willoughby. “It’s been an incredibly inspiring week. I was privileged not only to judge Film and Film Craft, but also to have the panel chaired by Susan Credle, an incredible, accomplished global creative leader.”

Looking ahead to his tenure, Willoughby has set a clear agenda: “Over the next two years, I’d like to focus on strengthening the relationships between the various industry bodies. There is so much we can all benefit from one another.”

Awards across multiple categories

The agency’s awarded work extends across integrated campaigns, media innovation, film and digital.

Gold (2)

Nissan: Geo Targeting Creativity
City Lodge Hotels: Effective Creativity

Silver (8)

Windhoek: Comedic Impact
Windhoek: Creative Strategy
Windhoek: Integrated Campaign
Windhoek: PR & Media Communication Campaign
Windhoek: Film: Branded Content Film, Single
Windhoek: Print: Indoor Posters
Nissan: OOH: Transit & Air
Bernini: Print Advertising

Bronze (8)

Windhoek: Digital: Use of Influencers
Nissan: Creative Use of Data-Driven Targeting
Nissan: Digital: Data-Driven Campaign
Nissan: Media Innovation: Single Medium
JC Le Roux: Print: Indoor Posters
McDonald’s: Audio for Digital
McDonald’s: Digital: Web Browser-Based Experience
Philips: SA Non-English Radio Station Commercials

Craft Certificates (2)

JC Le Roux: Print Crafts: Art Direction (Campaign)
Bernini: Print Crafts: Photography

About TBWA

TBWA is The Disruption Company®. We are a collective of creative minds with an unlimited creative canvas. We create brand platforms that defy convention and compete with culture. Thanks to our trademarked Disruption® methodology, we build the world’s strongest brands. Brands that own an unfair share of the future. Named one of the World's Most Innovative Companies by Fast Company in 2025, 2023, 2022, 2021, 2020, and 2019, TBWA is also Adweek's 2024, 2022, 2021, and 2018 Global Agency of the Year. The TBWA\ agencies in South Africa include TBWA\Hunt Lascaris and TBWA\Coastal – clients include Spar, Heineken, Daimler, McDonald’s and Liberty. TBWA is part of Omnicom Advertising South Africa, under Omnicom Group (NYSE: OMC).

About Omnicom

Omnicom Advertising South Africa is part of the Omnicom Advertising Group (NYSE: OMC), the world’s largest marketing communication holding company. The SA Group is a unified collective of leading advertising, PR, and production agencies namely TBWA\ Hunt Lascaris, TBWA\ Coastal, Net#work BBDO, Magna Carta, Sting, and Yellowwood.

Media contacts

Alison Gerber, Group director of Marketing & Communications, Omnicom Advertising South Africa | 082 890 4958 | moc.cmo@rebreg.nosila
Leamohetsoe Khotle, senior PR specialist, Omnicom Advertising South Africa | 067 082 7512 | moc.cmo@eltohk.eostehomael