The Phalaphala FM Tshivenda Music Awards will provide a platform for local musicians and composers to showcase their talent and contribute to the preservation and promotion of Tshivenda language and culture.
The industry launch, which was held in Thohoyandou Kalahari Waterfront last week, also unveiled a refreshed Phalaphala FM Tshivenda Music Awards logo. Nominees for the awards and open voting lines processes will be announced in the near future.
Madikana Matjila, Phalaphala FM’s business manager stated, “The event will present multiple opportunities to build brand affinity through experiential marketing opportunities, brand association drives and goodwill initiatives”.
