News

Industries

Companies

Jobs

Events

People

Video

Audio

Galleries

My Biz

Submit content

My Account

Advertise

Streaming News Africa

Subscribe & Follow

Advertise your job vacancies
    Search jobs

    MultiChoice to offer Premier League content on streaming platform Showmax

    MultiChoice Group and US media conglomerate Comcast will offer African subscribers a standalone live Premier League soccer plan on mobile as part of its revamped Showmax video streaming platform.

    Africa's biggest pay TV company MultiChoice has been investing billions of rand to fight off competition from international streaming giants such as Netflix, Amazon and Disney, some of which have also been investing in local content.

    Partnership

    Last year the group entered into a partnership with Comcast’s NBCUniversal and Sky to revamp MultiChoice's existing Showmax streaming service, which will be built on NBCUniversal's Peacock streaming platform.

    Detailing the plans at the launch event on Monday, Showmax CEO Marc Jury said at the heart of the new offering was the standalone Premier League plan, which will allow Showmax subscribers in Africa to stream the league's content on their mobile phones for R69 a month.

    Other plans include the entertainment-only offering available on mobile for R39 month, as well as a bundled entertainment and Premier League offering on mobile for R99 a month. Entertainment will also be available on all devices.

    African audience

    Speaking via a pre-recorded video, Premier League CEO Richard Masters said Africa was incredibly important to the league and its clubs, with about 20% of television audiences on any given match day coming from Africa.

    This, coupled with just over 450 million smartphones in the hands of individuals across Africa and more than 250 million avid soccer lovers on the continent, was what inspired the standalone mobile Premier League offering, Jury said.

    Alongside the Premier League offer, the new app will see about 21 new Showmax original local content programmes launching in February, with a targeted 150% increase in local production output this year.

    Source: Reuters

    Reuters, the news and media division of Thomson Reuters, is the world's largest multimedia news provider, reaching billions of people worldwide every day.

    Go to: https://www.reuters.com/



    Let's do Biz