Coca-Cola tests label-less Sprite bottles in the UK for enhanced recycling

[Karabo Ledwaba] Coca-Cola in the UK will temporarily remove labels from their Sprite and Sprite Zero on-the-go bottles in a limited trial that will test the brands marketing strength...

#BehindtheSelfie: Nkosodumo Mfini, managing director of Superfoods at Tiger Brands

[Karabo Ledwaba] This week I chat with Nkosodumo Mfini, who is the managing director of Superfoods (Jungle, King Foods and Pulses) at Tiger Brands...

#BehindtheSelfie: Vilosha Soni, managing director of Tiger Brands' home & personal care category

[Karabo Ledwaba] Vilosha Soni serves as the managing director of Tiger Brands' home and personal care category as well as Max Frank...

#TheTownshipCXReport: Brands scale down product sizes to entice budget conscious consumers

[Karabo Ledwaba] Many issues affect the success of the township economy but a significant shift in consumer behaviour is consumers preferring value over brand...

Load shedding: Forcing the township economy to go international?

[Craig Hannabus] Craig Hanabus says load shedding may force the township economy to go international...

Nespresso's new store concept showcases brand's sustainability commitment

[Danette Breitenbach] Nespresso recently launched its new retail environment in South Africa at its flagship store in Sandton City...

Leveraging data to drive actionable insight on e-commerce platforms

[Andrew Dawson] In today's digital world, the retail value chain has access to more data than ever before...

Digital Marketers don't forget to look up

[Craig Hannabus] Craig Hannabus' short story of his township experience...

Pivoting on brand belief for brand success & consumer benefit

[Janet Berger] Janet Berger examines brands that have pivoted succesfully...

The metaverse - to boldly go where no retailers have gone before

[Ryan McFadyen] Multi-channel, or clicks-and-mortar shopping, has been with us for years. However, with their movement restricted by Covid lockdowns, consumer adoption of digital shopping advanced at an unexpected pace...

The new era of product placement

[Kevin Levy] Kevin Levy, senior media planner at Meta Media discusses a new era of product placement...

Savanna breaks the rules with its world-first non-alcoholic cider

[Jessica Tennant] Savanna recently launched its non-alcoholic cider, Savanna Non-Alcoholic Lemon, targeting consumers who want to preserve their social image by partaking in more conscious consumption...

Mind(set)

[Lara-Anne Derbyshire] A glimpse into Mind(set) and meeting the South African shopper in the moment...

#FutureFit Yourself: Marnus Broodryk and attorney weigh in on Ubuntu Baba

[Carmen Murray] Carmen Murray talks to Roy Taberer, a patent attorney from Taberer Attorneys, Kimberleigh Stark, an actress and producer from Stark SA, Shannon McLaughlin, owner of Ubuntu Baba and entrepreneur Marnus Broodryk of SME Africa to understand the lessons we can learn from this and how can we protect our ideas better...

Food Lover's Market celebrates the festive season with new campaign and a cookbook

[Juanita Pienaar] Food Lover's Market recently launched its new festive food range together with a new campaign and cookbook in time for the festive season...

Does influencer marketing offer a financial return on investment?

[Sinesipho Maninjwa] With the conclusion of both SA Fashion Week and Africa Fashion week, Sinesipho Maninjwa asks if influencer marketing really does offer a financial return on investment...

Introducing the first-ever single-brand rewards programme in South Africa - Royco Rewards - Mobitainment

[Candice Goodman] Think of rewards or loyalty programmes, and immediately your mind goes to the retail store brands, like Clicks or Dis-Chem. Why have we not yet seen a loyalty programme rewarding customers for their regular purchase of a single brand?...

Shopping with tweens

[Maria Berrios-Carter] Maria Berrios-Carter writes about what she thinks is a golden marketing opportunity that businesses can implement to target parents shopping with tweens...

Google Shopping showing exponential growth for early adopters

[Adriaan Strydom] Google Shopping is making its mark, with some retailers showing a return on investment percentages measured in the thousands...

Phygital: The new retail marketing playground

[Jainita Khatri] Physical merged with digital, that's where the term phygital comes from. It's a marketing and retail description, but you'll find a world of phygital art out there too...