Cider on ice

Launching late September 2006 is Hunter's Export, an extra-matured, ultra-dry extension to the Hunter's range, meant to be served over ice. Sporting a black label, it is extra-smooth, darker in colour, has an alcohol content of 6% and is being targeted at the sophisticated palate in a bid to acquire a greater share of the premium alcoholic refreshment market, supported by a R9 million TV, radio and print campaign. Like its counterparts, Hunter's Gold and Hunter's Dry, it is being sold in 340ml and 660ml sizes.