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Danette Breitenbach
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Danette Breitenbach
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Visa launches new brand strategy
The new 'Visa Takes You Places' positioning strategy will begin in South Africa, and roll out across Central & Eastern Europe, Middle East & Africa over the next year. The strategy is to dispel the notion that Visa is only for the affluent, but is about every-day transactions in supermarkets, clothes shops and other ordinary places, as well as extraordinary places.
