Brands are showing up, consumers expect them to
Danette Breitenbach
Build for the long-term, responsibly
Danette Breitenbach
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Branding nations
The International Marketing Council of South Africa (IMC) has put together a number of case studies of how countries around the world are going about promoting their national image. Find out about the branding campaigns of India, Britain, Brazil, Thailand, Spain, Germany and others at www.imc.org.za/main/resources.stm.
