Primedia Unlimited subsidiary Primall Media has been responsible for Clinique's six-month '3-Step' escalator campaign in Tygervalley, Greenacres, Pavillion, Kolonnade and Eastgate shopping centres, which is being extended until June 2007. "Mall advertising was the natural choice for our brand because of its ability to influence customer's purchasing behaviour at the most important time and place - in the mall, at the point of sale," says Kerry Haupt, senior product manager, Clinique South Africa.
LEGAL DISCLAIMER: This Message Board accepts no liability of legal consequences that arise from the Message Boards (e.g. defamation, slander, or other such crimes). All posted messages are the sole property of their respective authors. The maintainer does retain the right to remove any message posts for whatever reasons. People that post messages to this forum are not to libel/slander nor in any other way depict a company, entity, individual(s), or service in a false light; should they do so, the legal consequences are theirs alone. Bizcommunity.com will disclose authors' IP addresses to authorities if compelled to do so by a court of law.