Primedia Unlimited's shopping centre advertising subsidiary, Primall Media, has made strategic use of escalators and lifts in the food and promotions courts of the Fourways, Tygervalley and Waterfall Malls to promote Ceres fruit juice in a 'Perfectly Uplifting' manner. Clear vinyl-, escalator- and lift-branding sport the pay-off line, along with prominent Ceres visuals. Cape Towb agency Bester Burke was responsible for the creative.
LEGAL DISCLAIMER: This Message Board accepts no liability of legal consequences that arise from the Message Boards (e.g. defamation, slander, or other such crimes). All posted messages are the sole property of their respective authors. The maintainer does retain the right to remove any message posts for whatever reasons. People that post messages to this forum are not to libel/slander nor in any other way depict a company, entity, individual(s), or service in a false light; should they do so, the legal consequences are theirs alone. Bizcommunity.com will disclose authors' IP addresses to authorities if compelled to do so by a court of law.