Sponsorship In brief Africa

New talent sweetener for Sanlam SA Fashion Week

Canderel is the headline sponsor of the Elle New Talent show at this year's Sanlam SA Fashion Week, to be held at Sandton Convention Centre, 27 - 30 July, 2006. The sponsorship sees Canderel reinforce its repositioning exercise of aligning itself closely with properties such as fashion, pleasurable foods and women's lifestyle activities, and follows the sweetener's recent partnership with ByCaprice Lingerie's global seasonal premiere.

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