As the main sponsor of the 2006 International Fashion Sale, Visa had to create a branding campaign in keeping with the fashion theme while also further entrenching its positioning as an everyday payment partner, as expressed in its payoff: "Visa. All you need". Grey Worldwide Design's solution was to create wrap-around panels for the exhibitors' booths that sported the image of a fashion-lover's "dream" cupboard, filled with everything from shoes to suits to stylish luggage. It was supported by till-point posters, advertising in the voucher booklet, and branding at the entrance and VIP area.
