PR helps brands earn a place in culture
Evan-Lee Courie
PR the thread that weaves connection across the fabric of society
Kisha Reader-Bain
Your voice matters
Bridget von Holdt
Subscribe & Follow
Advertise your job vacancies
F1 racing shifts away from tobacco sponsorship
In what could be seen as the ultimate move away from tobacco sponsorship, Formula One team BMW Williams has signed a deal with the makers of NiQuitin CQ, a drug designed to help people give up smoking. The European Union's total ban on tobacco advertising is expected to come into force by 2005.
Source: www.iafrica.com
