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Pushing swell for ZigZag
Surf lifestyle mag ZigZag achieved a 90% sell through across the board for their Nov/Dec 2002 issue. Their sell through rates throughout 2002 have been consistently around 86% to 88%. Their ABCs for Jan-Jun 2002 show audited sales of 15,058. An ABC figure of 15,292 is projected for the July-Dec 2002 period.
Source: media.toolbox
