Weg takes the lead

SA's only Afrikaans outdoor and travel magazine - Weg - is now the market leader in this magazine category. The latest ABC-figures for the period July to December 2005 show that Weg's official sales figure of 77 184 is 1 932 more than its closest competitor, Getaway. Weg was launched in April 2004 as a bi-monthly magazine with a print order of 43 000. Almost all copies were sold out immediately and Weg started appearing monthly last year. The December issue sold the most copies ever - 81 526.