Hip hip hop for Hype Magazine

The August/September issue of 16-month old hip hop magazine HYPE has seen record sales of 19 100 copies, 90% of its print order. The bi-monthly title comes with a hip hop compilation CD and has signed a deal with Comutanet that sees a further 6 500 distributed on Gauteng taxis. Associate Publisher Natalie Dixon says: "Our advertising in Gauteng taxis, on Metro FM and on DSTV has paid off."