Follow the leader

The Netherlands is following SAARF's lead when it comes to industry research. SAARF’s experience in managing research on behalf of the communications industry through the All Media and Products Survey (AMPS) has been internationally acknowledged. The Netherlands asked SAARF’s MD, Dr Paul Haupt, to address them on the SA industry’s successful model - a large audience attended his presentation in Amsterdam. The Netherlands has also taken a page out of the SAARF industry research book, by forming a new joint industry committee (JIC).