As part of this year's corporate social responsibility campaign and to gain practical experience, 12 teams of eight third-year students from the AAA School of Advertising Gauteng campus each embarked on their own interpretation of a brief to present SOS Children's Villages with their most creative distress call -- one that would be sure to raise much needed awareness, as well as funds, for the charity organisation and its young wards. July 2006 saw the top seven teams present to upper management.
