Rugby - there's no escaping it in this country, especially in the Western Cape. And to demonstrate the spirit, commitment and passion of one of the country's signature teams, Vodacom Western Province, Lowe Bull Cape Town has devised this gritty poster, 'Bruises'. Matching the bruises on the player's back to the blue and white stripes on his jersey in this austere yet powerful visual, the ad clearly sends the message encapsulated in its minimalistic caption, "It's in your blood".
