![The damage to Tesla’s brand value by Elon Musk's actions exceeded Brand Finance’s initial predictions (Image source: @ Equilar https://www.equilar.com/ Equilar]])](https://biz-file.com/c/2603/806661-64x64.png?2)
E-Mail marketing is growing faster than other media
55% of US marketers plan to increase the percent of their budget allotted to e-mail marketing in 2002 according to research by e-Dialog. This increases the percentage of budget to 24.3%, up from 18.2% in 2001. It is estimated that all other media will decrease as a percentage of budget.
Source: eMarketing
