Virtual world, virtual advertising

Alchemy Software Solutions's recently-launched website for Learn2Drive3D (www.learn2drive3d.net), an interactive 3D software product aimed at learner drivers, opens up new possibilities for advertising - a virtual 3D world. While learners are working their way through scenarios in the interactive 3D virtual world, the car they're driving, the shop fronts they pass and the billboards they see along the roadways are all prime real estate for advertisers to buy.