Why keeping your customers is now the smartest growth strategy
Cristelle Snyman

At the first-ever Lagos Advertising and Ideas Festival held in Lagos this month, SO&U Saatchi & Saatchi clinched six awards. One Gold was received for MTN's "Dance with Me" TV ad, three Silvers for clients MTN, Guinness and Peak Milk, and two bronze awards for Nicon Insurance and MTN.