VML Birdwatching at the Loeries | Episode 5: Building a country's brand
Danette Breitenbach
VML Birdwatching at The Loeries | Episode 4: The real meaning of creativity
Danette Breitenbach
VML Birdwatching at The Loeries | Episode 3: More than an awards show
Danette Breitenbach
Brands are showing up, consumers expect them to
Danette Breitenbach
Build for the long-term, responsibly
Danette Breitenbach
Subscribe & Follow
Advertise your job vacancies
Green packaging for a green product
In redesigning the packaging of the original Sappi Typek office paper, brand ideas company Pump chose to replace the well-known red Typek packaging with a modernised, green version for highlighting the environmentally-friendly nature of the new 50% recycled product. The agency also created a tactical print ad to launch the new office product, which coincided with World Environment Day on Monday 5 June 2006.
