Montecasino in the pink

On Saturday 15 October 2005, Club Festival, Montecasino's loyalty programme, held a promotional event targeting the gay market. The Club Festival loyalty programme is the first of its kind, according to Elsabé Griesel, Marketing Manager for Montecasino, who says Montecasino is a marketing driven company that segments its markets and targets each niche market differently - so it made sense to talk specifically to this market as well.