![The damage to Tesla’s brand value by Elon Musk's actions exceeded Brand Finance’s initial predictions (Image source: @ Equilar https://www.equilar.com/ Equilar]])](https://biz-file.com/c/2603/806661-64x64.png?2)
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Direct Marketing e-mail stats
IMT reports that 50 billion e-mail marketing messages were sent to consumers in 2001, and that is expected to double in 2002. Permission-based e-mails were opened by 62% of people, while only 23% of spam (unsolicited) e-mails were opened.
Source: Business 2.0
