Marketing & Media In brief Africa

SouthernX and announce partnership

SouthernX has partnered with to provide real-time technology for audience targeting and data management. Powered by machine learning, the technology enables partners to deliver target group-specific digital advertising for display, video and mobile advertising for both direct sales and programmatic platforms. Advertisers and publishers also benefit from being able to analyse user groups and behaviour; and therefore make informed decisions on their buying or selling strategy.

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