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De Beers pulls mother's day ad 27 Mar 200327 Mar 2003 WhatsappPrintPDFXLinked-inFacebookMore sharing optionsDiamond giant De Beers is withdrawing its Mother's Day advertising campaign as it was found that the tag line, "The mother of all mother's day gifts", was found to be too reminiscent of Saddam Hussein's Gulf War slogan "The mother of all battles".
