OOH In brief Africa

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    MOST sheep go outdoors

    The logo for the 2014 MOST Awards, a newly designed sheep created by the cartoonist and creative, Steve Limbrick, are popping their heads up everywhere, on digital screens at the side of the road, online and in magazines.

    The sheep are under the spotlight on Continental Outdoor Media's eight digital roadside screens in the Ignite digital network in Johannesburg and up on a Citilite billboard on Peter Place in Sandton.

    To view the digital billboard video clip, go to www.youtube.com/watch?v=zfAwi_b2tQY&feature=youtu.be

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