TLC doubles exposure over 15 years

Since inception in 1996, Primedia Unlimited subsidiary TLC has increased its mall rights from 40 to 70 malls, of which 40 are LSM A and 30 are LSM B and increased its cinema portfolio from 35 cinemas to 60 nationwide across both the Ster-Kinekor and NuMetro cinema chains. Its washroom frames ads offer advertisers over 22 000 consumer touch points across the country. Its LSM breakdown ensures that a brand or product matches its target audience and choose to advertise to either men only or women only audiences.