Marketing In brief Africa

Male fantasy airline tickets on sale

Tickets for the new 'seven-star' airline, AxeJet, went on sale on Friday, 20 July 2007, through local auction site Aucor. The six available tickets are being sold in pairs and have a reserve price of R20 000 per pair, with all proceeds going towards charities I Care, NOAH and the Giving Organisation. Commented AxeJet spokesperson Jordan Wallace, “We've already had informal offers of up to R100 000 for these tickets. It's the opportunity of a lifetime: which guy wouldn't want to be onboard the AxeJet?”

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