eNCA uses mall activation to reach target audiences

Primall Media has partnered with eNews channel, eNCA for four months, to mount a campaign to inspire curiosity in the news and create brand awareness for eNCA in an unlikely environment for message breakthrough.

"The theme of the communication is 'Know More' and through the Primall Media and MallWorx media platforms, shoppers are encouraged to consider eNCA as an exclusive or additional source to their daily news catch ups," says Lee Curtis Executive: Sales and Marketing for Primall Media and MallWorx.