PR & Communications In brief Africa

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    CSA introduces new sports division

    Celebrity Services Africa (CSA) has created CSA Sports; a new division that is dedicated to sports talent representation and strategic brand marketing.

    The company has already signed South African sports stars and has concluded a brand ambassadorship deal with Jay Jay Okocha.

    CSA Sports services will include talent representation, brand endorsements, the creation of sports-positioned brand campaigns, sponsorships, marketing communications, property content development, and events production/marketing.

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