Retail Marketing In brief Africa

Sports brand sets sail

Sports brand sets sail

PUMA, reckoned by many to be one of the world's definitive sports lifestyle brands, will introduce their Sailing Lifestyle collection during the Volvo Ocean Race in November. This new sailing collection consists of apparel, footwear and accessories for sailing and lifestyle wear. The Volvo Ocean Race stopover takes place at the V&A Waterfront in Cape Town from 3 to 15 November 2008. Keep your eyes peeled for PUMA's Volvo Ocean Race yacht and the re-start party on 15 November. For further information contact PUMA on (021) 551 0832.

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