Adweek reports that Disney has completed its global media review; and has awarded most of the account to Omnicom and Publicis Groupe. Launched in May of this year, the review was conducted by MediaLink and included six agencies from across four holding companies, as well as independent media agency Horizon.
Disney awarded its North America movie studios account, including Disney Studios, Marvel Studios and 20th Century Fox, to OMG23 (Omnicom's bespoke unit) as well as its media channels in North America -which include Disney Channel, ABC, FX, Freeform and Nat Geo; this does not include ESPN, which remains with Publicis Groupe.
Publicis Groupe had been awarded Disney's media account in its entirety across EMEA, APAC, LatAm, while expanding on its existing relationship on ESPN in North America, to include media duties for Disney+ and Disney Parks & Resorts. WPP retained media duties for India.
A large share of media buying for Disney+ and Disney Parks & Resorts is programmatic buying handled in-house by Disney. Read about the rest of the global review on Adweek.
