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Why keeping your customers is now the smartest growth strategy
Cristelle Snyman
Your customers know when you’re faking it
Cristelle Snyman
Red carpet reporter found
Following on the success of the 2010 Softlips Stylista Search, this year more than 4 000 aspiring red carpet reporters competed for the title of the 2011 Stylista. The winner is Kimberley Lombard, who will attend several A-list events during the 2011/2012 Summer season to put her reporting skills to use, as she interviews local celebrities. The campaign, which was launched by the brand on Facebook and MXit, saw a 300% increase in entries compared to last year's competition.








