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Competitive media agency report out
RECMA, reportedly the only research company that publishes intelligence and benchmark data about the media agency industry worldwide, has released the Cartography report, which provides advertisers and agencies with a synthesis of the media agency industry in 50 countries (including South Africa). It indicates the competition through two key criteria: activity volume (billings) and new business dynamism (competitiveness in pitches) and illustrates whether there is a correlation or not between size and success. View the report here.
