Why keeping your customers is now the smartest growth strategy
Cristelle Snyman
Engen Petroleum has awarded its media account, estimated at R40 million per annum, to Page Three Media as of 1 November 2010. The agency won the account in a four-way pitch. "This marks a new era for the company. We believe the agency to be an opportunity-focused firm that will add real value to building the brand presence in Sub Saharan Africa," says Natie Maphanga, Engen GM Corporate Affairs.