Genevieve Considine

General Manager at ADreach
Location:South Africa

Profile

As the General Manager of ADreach, Genevieve oversees the sales, marketing and operations of one of the largest outdoor media businesses in South Africa. Her broad range of responsibilities stretch from developing new business, managing capex for projects, optimising the use of assets to the developing of people and managing of teams. Genevieve holds an MBA from Henley Business School and a Bachelors in Business from La Trobe University.
Outdoor media = digital media... when creatives get it right

Outdoor ads are booming in the smartphone age - and for some brands, these ads are even generating engagement on social media. Why is outdoor advertising still making such a large impact in the digital age?...

By Genevieve Considine 16 Apr 2019

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