Marketing

Articles

Nicola Cooper, senior trend analyst and cultural strategist at Nicola Cooper & Associates (NC&A).

#BizTrends2018: Connecting with ever-connected, ever-younger African consumers

Nicola Cooper 10 Jan 2018

Matt Preschern, EVP and chief marketing officer of HCL Technologies.

#BizTrends2018: Marketing in the era of 'always on' communication

Matt Preschern 8 Jan 2018

Chrisna Basson, head of strategy at Weathermen & Co, Namibia.

#BizTrends2018: A positive perspective on moving towards 4.0

Chrisna Basson 8 Jan 2018

#BizTrends2018: Transformation, agency consolidation and real consumer insights

#BizTrends2018: Transformation, agency consolidation and real consumer insights

Kgaugelo Maphai 8 Jan 2018

#BizTrends2018: Top mobile trends for the 2018 consumer

#BizTrends2018: Top mobile trends for the 2018 consumer

Lynette Hundermark 8 Jan 2018

#BizTrends2018: Branding is the key to unlocking company innovation

#BizTrends2018: Branding is the key to unlocking company innovation

Mathew Weiss 8 Jan 2018

Gil Sperling, CTO of Popimedia.

#BizTrends2018: You guessed it, it's the year of video

Gil Sperling 8 Jan 2018

Amanda Dlamini, strategic planning manager at Y&R.

#BizTrends2018: Treading softly - creativity in sensitive times

Amanda Dlamini 8 Jan 2018

Samantha Wright, content producer at Tech Girl.

#BizTrends2018: Death to the influencer - a shift in word-of-mouth marketing

Samantha Wright 8 Jan 2018

#Newsmaker: Mandy Leontakianakis guides Havas into 2018

#Newsmaker: Mandy Leontakianakis guides Havas into 2018

Jessica Tennant 15 Dec 2017

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Why PR is still important

Heather Baker 14 Dec 2017

Is your brand suffering from small town syndrome?

Fourie Rossouw 12 Dec 2017

Trends and opportunities for exhibitions in 2018

Trends and opportunities for exhibitions in 2018

Adam Dembovsky 5 Dec 2017

#Newsmaker: Fort's Amr Singh on what makes a good director

#Newsmaker: Fort's Amr Singh on what makes a good director

Jessica Tennant 29 Nov 2017

The 2017 Digital Salt event.

The future of media

Gustav Goosen 28 Nov 2017

Natasha Omokhodion-Banda

#AfricaAchiever: Expansion plans into Africa for 99c

Louise Burgers 27 Nov 2017

The art of anthropology and B2B communication

The art of anthropology and B2B communication

Claire Denham-Dyson 24 Nov 2017

Digital trends for 2018

Digital trends for 2018

Allon Raiz 21 Nov 2017

The e-mail and SMS marketing juggernaut

The e-mail and SMS marketing juggernaut

Walter Penfold 17 Nov 2017

Image credit: Negative Space via

Data visualisation tools provide a view of the customer journey beyond marketing

Richard Mullins 13 Nov 2017

#MeettheMarketer: Are business consultancies the ad agencies of the future?

#MeettheMarketer: Are business consultancies the ad agencies of the future?

Louise Burgers 13 Nov 2017

Image credit: Mark Adams -

Managing your business in the freelance economy

Dan Marcus 13 Nov 2017

#Trending: The rise of consumer resilience

#Trending: The rise of consumer resilience

Louise Burgers 7 Nov 2017

Great brand communications solutions come from collaboration

Khangelani Dziba 6 Nov 2017

Generation C - It's about connectivity and community rather than age

Generation C - It's about connectivity and community rather than age

Werner Lindemann 3 Nov 2017

Make it digital

Make it digital

Jeanette Grove 26 Oct 2017

How to influence the customer of the future

How to influence the customer of the future

Jill Young Schutte 23 Oct 2017

Warren Moss, CEO at Demographica and Tom Stein, chairman and chief client officer at Stein IAS.

Demographica-Stein IAS partnership ushers in new growth in African B2B market

Juanita Pienaar 13 Oct 2017

Let's do Biz