Research

Articles

Analytics is critical, but data is being left out

Analytics is critical, but data is being left out

Danny Drew 27 Jul 2017

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Fake news, fake research!

mike broom 21 Jul 2017

Marketing in a recession and beyond

Marketing in a recession and beyond

Gill Randall 18 Jul 2017

How it all fits together - what comes out of Ad-Audit

How it all fits together - what comes out of Ad-Audit

mike broom 14 Jul 2017

Dolgachov © –

Measuring the consumers of advertising

mike broom 7 Jul 2017

(c) andrew grossman -

Do Millennials really exist?

Allon Raiz 7 Jul 2017

Petro Kuprynenko © –

A new measurement paradigm that is ideal for ad testing

mike broom 23 Jun 2017

ximagination © –

Bringing precision and elaboration into ad testing

mike broom 16 Jun 2017

Victor Zastolskiy © –

How emotion affects advertising

John Laurence 25 May 2017

Gen X: How to get the generation right (part 3)

Gen X: How to get the generation right (part 3)

Jessica Tennant 24 May 2017

Gen X: Decluttering misconceptions about what it means to be an adult in 2017 (part 2)

Gen X: Decluttering misconceptions about what it means to be an adult in 2017 (part 2)

Jessica Tennant 23 May 2017

Understanding growth power in sub-Saharan Africa and defining Africa's middle class

Understanding growth power in sub-Saharan Africa and defining Africa's middle class

Juanita Pienaar 23 May 2017

How to market to Africa's resilient, ambitious middle class

How to market to Africa's resilient, ambitious middle class

Louise Burgers 22 May 2017

Gen X: From rebellious, slacker youth generation to trailblazers of profound social change (part 1)

Gen X: From rebellious, slacker youth generation to trailblazers of profound social change (part 1)

Jessica Tennant 19 May 2017

Dotshock © –

Brands nudge their way towards goodness

Leslie Pascaud 9 Feb 2017

Professor Mamokgethi Phakeng, DVC Research and Internationalisation, UCT

The role of African universities in achieving the SDGs

Sindy Peters 30 Jan 2017

123RF

Social media sentiment shows why customer expectations matter

JP Kloppers 8 Dec 2016

123RF

Business 2020: It's not about you, it's about them

Julia Ahlfeldt 7 Dec 2016

Where did all the research go?

Where did all the research go?

Desiree Gullan 15 Sep 2016

Marketing research telling a story?

Marketing research telling a story?

Claire Heckrath 5 Sep 2016

Image by 123RF

Why media research across Africa needs to be harmonised

Oresti Patricios 12 Aug 2016

Harmonising media research across Africa

Harmonising media research across Africa

Oresti Patricios 27 Jun 2016

Independent TV audience measurement for Africa

Independent TV audience measurement for Africa

Louise Burgers 9 Jun 2016

Image by 123RF

#TRENDING: Will a robot take your job?

Louise Burgers 16 May 2016

What makes great advertising?

What makes great advertising?

Louise Burgers 29 Apr 2016