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    Image credit: Aaron Sebastian on Unsplash.
    Is it premium versus programmatic or premium and programmatic?

    By Mark Botha 29 Jul 2019

    VR will reshape our entertainment experiences
    VR will reshape our entertainment experiences

    By Ernst Wittmann 29 Jul 2019

    Image credit: Coca-Cola Company.
    Fortune favours brave(r) brands

    By Arisha Saroop 26 Jul 2019

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    Advertising: Making it mean something

    By Damon Stapleton 24 Jul 2019

    Image credit: William Iven on Unsplash
    An introduction to evidence-based marketing

    By Kirsty Dugmore 16 Jul 2019

    Data-driven marketing and advertising; and how to harness new customer data insights
    Data-driven marketing and advertising; and how to harness new customer data insights

    By Rirhandzu Shingwenyana 12 Jul 2019

    Ad Tech Masterclass in Nigeria.
    Creating a brand safe environment for advertisers in Africa

    By Louise Burgers 11 Jul 2019

    #Newsmaker: "PR is creative!" - Lebo Madiba, Ogilvy PR's new managing partner
    #Newsmaker: "PR is creative!" - Lebo Madiba, Ogilvy PR's new managing partner

    By Jessica Tennant 5 Jul 2019

    Advertising can lead the charge on climate change. Here's how
    Advertising can lead the charge on climate change. Here's how

    By Andrew MacKenzie 3 Jul 2019

    IAB Insight Series: The role of technology in achieving business objectives
    IAB Insight Series: The role of technology in achieving business objectives

    By Jessica Tennant 2 Jul 2019

    Content is king but is it relevant to your audience?
    Content is king but is it relevant to your audience?

    By Minnie-lee Tagwirei 1 Jul 2019

    Ads24 Food for Thought 2019 debates robots vs humans
    Ads24 Food for Thought 2019 debates robots vs humans

    By Jessica Tennant 6 Jun 2019

    7 tips to help you understand the creative class
    7 tips to help you understand the creative class

    By Rana Florida 4 Jun 2019

    The power of retargeting: How to move customers from wanting what you offer to needing it
    The power of retargeting: How to move customers from wanting what you offer to needing it

    By Kyle Warmback 22 May 2019

    Creative freedom
    Creative freedom

    By David Limbert 22 May 2019

    Image source: Getty/Gallo.
    Why marketing agencies are more relevant than ever

    By Jacques du Bruyn 21 May 2019

    #IABSummit19: Marcel Botha to speak on manufactured stories
    #IABSummit19: Marcel Botha to speak on manufactured stories

    By Jessica Tennant 17 May 2019

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    Why LinkedIn is more important than ever in 2019

    By Zubeida Goolam 17 May 2019

    The dilemma of leadership in the advertising and media industry
    The dilemma of leadership in the advertising and media industry

    By Chris Botha 16 May 2019

    #AdForumSummit2019: Key learnings
    #AdForumSummit2019: Key learnings

    By Johanna McDowell 17 Apr 2019

    Carmen Murray, founder of Boo-Yah!
    #Bookmarks2019: The importance of digital is to be of service to humans first

    By Juanita Pienaar 17 Apr 2019

    Khumo Theko, trend spotter at Flux Trends.
    Brands, pay attention to these new urban tribes

    By Juanita Pienaar 3 Apr 2019

    Profile of a modern agency strategist
    Profile of a modern agency strategist

    By Devin Ross 22 Feb 2019

    Roundtable participants discussing industry issues in Cape Town last week.
    Can broadcast media disrupt traditional buying structures to accommodate startup businesses?

    By Irina Herf 18 Feb 2019

    Strategy: The debate rages on
    Strategy: The debate rages on

    By Jessica Barrett 11 Feb 2019

    3 reasons why influencer marketing sucks right now
    3 reasons why influencer marketing sucks right now

    By Marc Kornberger 8 Feb 2019

    Microsoft CMO on the transformation of digital marketing
    Microsoft CMO on the transformation of digital marketing

    By Jessica Tennant 5 Feb 2019

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