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Why relevance, not reach, is the real driver of email performance

Cristelle Snyman

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Why relevance, not reach, is the real driver of email performance

Everlytic Why relevance, not reach, is the real driver of email performance

7 Apr 2026

BizTrendsTV

RAPT BizTrendsTV: 54 Magazine's Phindile Khoza: African culture on the global stage

Advertise your job vacancies

Bizcommunity repositions for the future

Bizcommunity repositions for the futureBizcommunity.com

The Creative Producer Indaba brought together saw15 filmmakers. Top left to right: Aswathi Naduthodi (India), David Franciscus (South Africa), Iman Djionne (Senegal), Ique Langa (Mozambique), Lova Nantenaina (La Réunion/Madagascar).
Middle left to right: Linda Qibaa (Morocco/France), Mahelet Gezachew (Ethiopia /USA), Mo Harawe (Austria/Somalia), Shveta Naidoo (South Africa), Soko Negash (Canada), Stefan Eichenberger (Switzerland).
Bottom left to right: Talita Arruda (Brazil), Wame Otshepe Merafhe (Botswana), Xolani Nhlapho (South Africa), Yasmin Hassan Mohamed (Kenya/Somalia) (Image supplied)

Creative Producer Indaba provides filmmakers with future-facing skills

8 Dec 2025

Source: © 123rf The African Marketing Confederation (AMC) has launched the Certified Professional Marketer (Africa) designation, a professional programme aimed at equipping marketers with the skills required to address the specific demands of Africa’s diverse business environments

AMC launches Certified Professional Marketer for Africa specific to the continent

26 Aug 2025

More news

Emilar Gandhi, public policy manager for the SADC region for Facebook | Photo: Jessica Tennant

Facebook Africa, Digify Africa launch online safety programme for SA youth

Jessica Tennant 25 Apr 2018

How to embrace AI in emerging markets like Africa

How to embrace AI in emerging markets like Africa

Tyler Golato and Rob Green 19 Apr 2018

NEF closing ceremony. Image supplied.

Next Einstein Forum awards high impact innovations

4 Apr 2018

Caroline Kende-Robb is chief advisor to Rt. Hon. Gordon Brown, chair of the UK Education Commission.

These are the eight reasons why 2018 could be Africa's year

Caroline Kende-Robb 27 Mar 2018

Bill Gates

Bill Gates to visit Nigeria

22 Mar 2018

Youth, economy on Africa agenda at Commonwealth Africa Summit

Youth, economy on Africa agenda at Commonwealth Africa Summit

12 Mar 2018

Orange and OpenClassrooms have combined forces to train young Africans in digital technology.

Critical need for digital skills for Africa's youth

6 Mar 2018

Africa's growth story celebrated

Africa's growth story celebrated

5 Mar 2018

Mark Kamau, user experience design director, BRCK.

#DesignIndaba2018: Connecting the unconnected in Africa

Louise Marsland 26 Feb 2018

#DesignIndaba2018: Be inspired by problems in Africa

#DesignIndaba2018: Be inspired by problems in Africa

Louise Marsland 26 Feb 2018

Facebook partners for a safer internet in Africa

Facebook partners for a safer internet in Africa

6 Feb 2018

The modern marketer is a connected one

The modern marketer is a connected one

Jessica Tennant 2 Feb 2018

Nationwide innovation competition launches in Ethiopia

Nationwide innovation competition launches in Ethiopia

29 Jan 2018

Next Einstein Forum survey to measure gender gap in African STEM education

Next Einstein Forum survey to measure gender gap in African STEM education

26 Jan 2018

Journalists trained in health reporting in Sierra Leone

Journalists trained in health reporting in Sierra Leone

24 Jan 2018

Deutsche Welle launches multimedia project for African youth

Deutsche Welle launches multimedia project for African youth

5 Dec 2017

AfDB wants to create 25 milllion jobs for Africa's youth

AfDB wants to create 25 milllion jobs for Africa's youth

30 Nov 2017

Empowering Africa with skills for the industrial internet

Empowering Africa with skills for the industrial internet

8 Nov 2017

Richard Branson to open Global Entrepreneurship Week at the launch of New Gen startup campus in Johannesburg

Richard Branson to open Global Entrepreneurship Week at the launch of New Gen startup campus in Johannesburg

Global Entrepreneurship Network 6 Nov 2017

Mobile media training.

Media development office opens in Namibia

31 Oct 2017

Satellite broadband driving socio-economic change

Satellite broadband driving socio-economic change

AfricaCom 30 Oct 2017

A big boost for African entrepreneurship

A big boost for African entrepreneurship

Global Entrepreneurship Network 9 Oct 2017

The fates of SA and Zimbabwe are linked

The fates of SA and Zimbabwe are linked

UCT Graduate School of Business 4 Oct 2017

UN and AU-led project to document Africa's liberation history

UN and AU-led project to document Africa's liberation history

18 Sep 2017

Photo via Unsplash

Africa Safety Tour heads to South Africa, Zimbabwe

15 Sep 2017

Free mentorship and training for Africa's entrepreneurs

Free mentorship and training for Africa's entrepreneurs

14 Sep 2017

Tanzania Women of Achievement.

Mentorship app for young women, girls in Africa

16 Aug 2017

15 African youth finalists in entrepreneurship prize

15 African youth finalists in entrepreneurship prize

15 Aug 2017

Africa's youth bulge is an opportunity to transform the continent

Africa's youth bulge is an opportunity to transform the continent

Jean Pierre Elong Mbassi 14 Aug 2017

Sundar Pichai, Google CEO, at Google for Nigeria event in Lagos.

Google commits to preparing 10m in Africa for future jobs

Juliet Ehimuan-Chiazor 11 Aug 2017

Let's do Biz