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Marketing & Media Trends

Marketing & Media trends

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#BizTrends2020: The future of retailing in sub-Saharan Africa
#BizTrends2020: The future of retailing in sub-Saharan Africa

Sub-Saharan Africa is home to 14% of the world's population and by 2030, the region's population will surpass that of China. The way consumers shop in the region is ever-changing...

By Christele Chokossa 8 Jan 2020

Image source: Gallo/Getty Images.
A look back at Pan-African PR and marketing trends in 2019

Jordan Rittenberry looks back at the past twelve months and plan for what's to come...

By Jordan Rittenberry 8 Jan 2020

#BizTrends2020: Data, mobility and content are the key media trends as we enter 2020
#BizTrends2020: Data, mobility and content are the key media trends as we enter 2020

This past decade has been a decade of disruption globally...

By Cathy Ibal 8 Jan 2020

#BizTrends2020: The decade of partnership
#BizTrends2020: The decade of partnership

Maersk's head of marketing and business development for Africa, Anita de Werd, spoke to Bizcommunity.com about global marketing trends on a recent visit to Cape Town...

7 Jan 2020

APO Group CEO, Lionel Reina.
#BizTrends2020: How multinationals are rethinking their Africa strategy

APO Group CEO, Lionel Reina, spoke to Bizcommunity.com on latest trends in the way that multinational companies are currently rethinking their communications strategies in Africa...

6 Jan 2020

#BizTrends2020: How SA retailers can keep growing in a digital world
#BizTrends2020: How SA retailers can keep growing in a digital world

Not a week goes by without spotting more headlines about online shopping and the global shift to mobile connectivity...

By Cecil Ungerer 6 Jan 2020

#BizTrends2020: Africa's double-edged consumer demand
#BizTrends2020: Africa's double-edged consumer demand

Africa's consumer landscape is fragmented and polarised, characterised by the double-edged demand of a diverse base of consumers...

By Ailsa Wingfield 6 Jan 2020

Image source: Gallo/Getty Images.
Social media trends for 2020

Tito Ribeiro shares some of the digital marketing trends he thinks will stand out in 2020...

By Tito Ribeiro 31 Dec 2019

The Best of Biz: Marketing & Media Africa 2019
#BestofBiz 2019: Marketing & Media Africa

We've compiled our annual #BestofBiz 2019 lists across all our industries featuring our most popular articles, most-read contributors and brand press offices with the most views. Discover the most read content on Bizcommunity's Marketing & Media site over the past year below...

17 Dec 2019

The Best of Biz: Marketing & Media 2019
#BestofBiz 2019: Marketing & Media

We've compiled our annual #BestofBiz 2019 lists across all our industries featuring our most popular articles, most-read contributors and brand press offices with the most views. Discover the most read content on Bizcommunity's Marketing & Media site over the past year below...

17 Dec 2019

#PR2020 Summit speakers Nadia Hearn of Faselis, Jody Kolbee of Writers Hand Studios, Jaco Pienaar of PEAR, Sasha Knott of Job Crystal and Regine Le Roux of Reputation Matters. Missing: Robin Tindall of Lead Genius.
#PR2020: Trends in the PR influencer, recruitment, reputation and measurement space

Held at the new 44 on Long venue, above Tiger's Milk, the PR2020 Summit shared top insights into PR trends set to continue into 2020. Here are highlights from the five speakers of the day: Robin Tindall of Lead Genius; Regine Le Roux of Reputation Matters; Sasha Knott of Job Crystal; Jody Kolbee of Writers Hand Studios; and Jaco Pienaar of PEAR...

By Leigh Andrews 12 Dec 2019

BizTrendsLIVE!2020 speakers announced and booking open
BizTrendsLIVE!2020 speakers announced and booking open

We are honoured to announce the following speakers who will share their vision of the trends shaping our region, from culture to connectivity and fintech to fashion at BizTrendsLIVE!2020, in association with Ster Kinekor, at the Mall of Africa IMAX theatre on Thursday, 30 January 2020...

Issued by Bizcommunity.com 4 Dec 2019

#AskAfrikaAhaMoment: The brand loyalty shift explained
#AskAfrikaAhaMoment: The brand loyalty shift explained

At Ask Afrika's 'Aha moment' market research intelligence Cape Town Roadshow, MD Sarina de Beer combined insights from their latest Ask Afrika Icon Brands benchmark report to isolate the latest customer loyalty trends. Here's what your business needs to know...

By Leigh Andrews 21 Nov 2019

Top strategic predictions for 2020 and beyond
Top strategic predictions for 2020 and beyond

Gartner revealed its top strategic predictions for 2020 and beyond...

29 Oct 2019

Image source: Gallo/Getty.
The digital dash for Africa

There are three weeks to go to AfricaCom 2019, Africa's biggest technology conference and expo...

25 Oct 2019

Know your business inside out with a Biz Office
Know your business inside out with a Biz Office

New expectations of transparency and authenticity in business means things like organisational purpose, brand stories, how your company does things, what it believes in and what it stands for, can all play a part in how your company sees itself and how it is seen by others...

Issued by Bizcommunity.com 2 Oct 2019

Top ratings for Biz Rate Card 2019
Top ratings for Biz Rate Card 2019

Bizcommunity is excited to announce the relaunch of our Biz Product and Rate Card, featuring all-new product infographics, descriptors and more...

Issued by Bizcommunity.com 27 Sep 2019

Marketing the future: Unlocking the human element in a digital world
Marketing the future: Unlocking the human element in a digital world

A data science expert, mind science practitioner and advertising strategist walk into a bar... When that trio actually comprises Shavani Naidoo of Primedia, Anne Thistleton of Light Consultancy and 'everyone's favourite ad commentator' Andy Rice, it must be the bar at IMM Graduate School's second annual 'marketing the future' event...

By Leigh Andrews 12 Sep 2019

Image credit: Luke Chesser on Unsplash.
3 data trends shaping digital marketing in the next 18 months

Datacore Media MD Grant Lapping outlines three data-related trends that will change the game for brands over the next year to 18 months...

By Grant Lapping 30 Aug 2019

Anne Githuku-Shongwe, representative of UN Women South Africa’s Multi-Country Office, addressing the DStv Seminar of Creativity. Image via Al Nicoll © via Gallo Images.
#Loeries2019: Check the stereotypes in your creativity

Things got off to a reflective note at the 2019 DStv Seminar of Creativity with a reminder to join the UN Women's Unstereotype Alliance, as the stereotypes stop with you...

By Leigh Andrews 23 Aug 2019

Sphelele Mjadu, Unilever Personal Care Senior Public Relations Manager for Africa and Anne Githuku-Shongwe, representative of UN Women South Africa’s Multi-Country Office, in the UN Women-Dove masterclass panel at the Loeries. Image via Al Nicoll © via Gallo Images.
#Loeries2019: Our responsibility of better representation in advertising, media

The media and advertising industries play an important role in stirring the way society is portrayed. Here's why UN Women and Dove's masterclass session at Loeries 2019 called for the creative industry as a whole to take a stand and work actively towards better representation, particularly in terms of gender...

By Leigh Andrews 23 Aug 2019

Image source:
6 trends likely to disrupt the events industry in 2020

Raylene de Wet, director of event sales at Hyatt Regency Johannesburg, unveils six trends that will likely disrupt and elevate South Africa's events industry in the coming year...

6 Aug 2019

Key trends across retail channels in Africa
Key trends across retail channels in Africa

With a growing young population coupled with rapid urbanisation and fast-growing consumer expenditure, Africa offers attractive opportunities for entities wishing to expand into new frontier markets...

By Christy Tawii 31 Jul 2019

Image from: .
Advertising: Making it mean something

After Cannes, I found it difficult to write anything. It felt like everything had been said. It had been dissected in a million different ways...

By Damon Stapleton 24 Jul 2019

3 steps towards 'glass boxing' your company with a Biz Press Office
3 steps towards 'glass boxing' your company with a Biz Press Office

Since 2001, Bizcommunity anticipated the role of company culture as intellectual capital. Biz Press Offices are a "glass box" game changer, offering a window into 18 industry communities...

Issued by Bizcommunity.com 23 Jul 2019

#FB@15: Inside Facebook's 4 Cs for innovation
#FB@15: Inside Facebook's 4 Cs for innovation

Looking to the future, Nunu Ntshingila, head of Facebook Africa, shared the four Cs - which are key trends directing their business for the next few years...

By Elouise Kelly 23 Jul 2019

3 consumer trends to keep an eye on in 2019
3 consumer trends to keep an eye on in 2019

The third annual RCS Retail Summit - held in Cape Town and Johannesburg - featured three industry experts who presented their takes on the latest trends shaping consumer behaviour within a South African context...

12 Jul 2019

stokpic via
Cruising turns mainstream in Africa

Rand pricing on the horizon as holidaying from Africa evolves...

By Nick Wilkinson 24 Jun 2019

Image source: Getty/Gallo
Data costs are preventing African consumers from taking full advantage of the crypto economy

Cryptocurrencies offer a financial lifeline to people excluded from the formal financial economy and to those living in oppressive political or economic regimes...

By Bronwyn Williams 20 Jun 2019

Santa Claus for Coca-Cola...
#YouthMonth: How to spot fake influencers on social media

Influencer marketing is an especially hot topic as we enter #YouthMonth, but do your research before you rush in as the quickest way to waste your time and money is to spend it on the wrong people...

By Leigh Andrews 4 Jun 2019

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