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Why keeping your customers is now the smartest growth strategy

Cristelle Snyman

Your customers know when you’re faking it

Cristelle Snyman

Why relevance, not reach, is the real driver of email performance

Cristelle Snyman

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Why keeping your customers is now the smartest growth strategy

Why keeping your customers is now the smartest growth strategy

Cristelle Snyman, Everlytic 10 Jun 2026

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WPP has launched Hex, the company’s frontier studio built for the era of AI. The talent for Hex is sourced from WPP’s Creative Tech Apprenticeship programme (Source@ WPP

WPP launches Hex, the frontier studio built for the era of AI

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One Club Creative Hall of Fame 2026 inductees named

9 Jun 2026

The Pitcher Awards 2026 winners have been announced, with agencies from Kenya and Mozambique winning Grands Prix (Image source: © The Nation Online

The Pitcher Awards celebrate African creativity with inaugural success for Mozambique

1 Jun 2026

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Why has Africa failed to industrialise?

Masimba Tafirenyika 21 Nov 2016

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Africa waits and wonders on Trump's foreign policy

17 Nov 2016

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Africa plays a crucial role in global geopolitical balances

16 Nov 2016

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Investment trade show comes to Kenya

14 Nov 2016

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ASEAN region reaches out to Africa

14 Nov 2016

Populism and its effect on trade in Sub-Saharan Africa

Populism and its effect on trade in Sub-Saharan Africa

Shannon Butler 11 Nov 2016

Networking forms part of the modern marketer's playbook

Networking forms part of the modern marketer's playbook

Dominique Pienaar 11 Nov 2016

Peter Searll

Accurate audience measurement in Africa through mobile tracking

Peter Searll 9 Nov 2016

Andre Steenekamp

Going beyond the click with programmatic media buying

Andre Steenekamp 9 Nov 2016

The digital marketing future is now

The digital marketing future is now

Craig Munitz 9 Nov 2016

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IMF chief to recommend USD12bn Egypt loan approval

9 Nov 2016

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African Development Bank okays USD600m loan for Nigeria

7 Nov 2016

African innovation centre launched

African innovation centre launched

7 Nov 2016

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Money transfer market in Nigeria thrives

4 Nov 2016

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Why your content marketing strategy should be platform agnostic

Tom Manners 3 Nov 2016

What does the future of influencer content look like?

What does the future of influencer content look like?

Chiara Di Rago 3 Nov 2016

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#ABSA-&-Coca-Cola-GET-IT: But can they convert the lives they changed into active brand communities?

Bandile Ndzishe 3 Nov 2016

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Marketers struggling to measure impact of investments in omnichannels

3 Nov 2016

Quality multichannel customer communications win hearts and wallets

Quality multichannel customer communications win hearts and wallets

Jacques van Wyk 2 Nov 2016

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Smarter targeting and creative intelligence fuelling the future of activations in Africa

Elizabeth Keeve 2 Nov 2016

Pixabay

Are you making these product packaging blunders?

Charles Mburugu 2 Nov 2016

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An integrated approach to Africa's development goals

1 Nov 2016

Three essential tips you don't get from a marketing degree

Three essential tips you don't get from a marketing degree

Antoinette Pombo 31 Oct 2016

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Targeting new marketing trends

31 Oct 2016

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IMF chief says Egypt in currency 'crisis'

31 Oct 2016

Conciliating sustainable development and growth: implications for Africa

Conciliating sustainable development and growth: implications for Africa

31 Oct 2016

Reaching rich Millennials, research indicates this to be a narrow subset

Reaching rich Millennials, research indicates this to be a narrow subset

31 Oct 2016

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The Internet of Things will change the world

28 Oct 2016

Intra-Africa trade and investment key to the growth of Africa

Intra-Africa trade and investment key to the growth of Africa

28 Oct 2016

123RF

Final IAS Masterclass session in November

28 Oct 2016

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