Readers run, newspaper reaps revenue

Marcin Gadzinski, editor-in-chief of Sport.pl, Poland's largest newspaper Gazeta Wyborcza's internet sports brand, will explain how the "Run, Poland run!" campaign worked at the Using Sports News to Optimise Your Revenues conference, to be held 14 - 15 January 2010, at the Parc des Princes Stadium in Paris.

The newspaper "Run, Poland run!" campaign drew 100,000 participants to 500 running and jogging events last year and helped Gazeta Wyborcza extend its brand, generate new younger readers, attract commercial partners, and become known for promoting sport and an active, healthy lifestyle.

Sports editors, publishers and other senior newspaper executives from at least 19 countries will gather at the stadium on Thursday and Friday (14 and 15 January) to hear a wide variety of newspaper and digital media experts on how to increase revenues from sports news and information.

Full conference details can be found at www.ifra.com/eventsport (language can be changed by using the selector on the left side of the page).

This year, Gazeta Wyborcza and Sports.pl, which aggregates sports content from Gazeta Wyborcza, Tok FM Radio, and the Metro free newspaper, are launching a new campaign - "Poland rides a bike" - and Gadzinski will describe the steps to putting together such a campaign.

Claude Droussent, a consultant for sport and media, will chair the conference, which will feature simultaneous interpretation in French and English. Spanish will be added if more than 10 Spanish speakers are registered.