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Mi-Fone launches smart feature phone

Mi-Fone, the African mobile device brand, has launched the Mi-3000 model, reportedly Africa's first smart feature phone with a 60-day battery standby time with EDGE connectivity.
Mi-Fone launches smart feature phone

The Mi 3000 handset boasts a candy bar design with a large 2.8inch touch screen and keypad. Like many of the other Mi-Fone handsets, the Mi-3000 comes with Mi-Apps with some free content that can be downloaded, and Opera Mini as default browser. Other features include phone directory up to 1 000 contacts, 1Gb Flash, 256 Mb RAM and a battery stand by time of up to 60 days.

Commenting on the new entrant in the market, Mi-Fone CEO, Alpesh Patel said that the Mi-3000 has the upper hand of long battery life, which is one of the greatest challenges for most competing brands.

The Mi-3000 is a smart feature phone in that it is very similar to an Android smartphone but at lower price points.

"We all need to communicate, and having a handset that keeps us communicating addresses a crucial need among our customers," said Alpesh.

Adding, "A lot of consumers are using their device to access the internet and applications which quickly drains battery life. The Mi-3000 addresses these concerns in a cost effective manner."

Mi-Fone has already differentiated itself from other low-cost handset manufacturers with its focus on music, local talent and its new "Mi-Apps Java" store. This will be instrumental in linking the acquisition of local music in capturing revenue streams, which are often lost to piracy.

The Mi-3000 also comes packed with a list of additional features: 2.75G, Dual SIM, 2.8" color display, talk up to 15 hrs, 2MP camera, Bluetooth and Support Memory Card.

The mobile brand continues to stamp its authority in untapped markets of Africa market by carefully addressing the needs of the mass market African consumer in a quality and yet affordable manner.

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Read more: Alpesh Patel, Mi-Fone

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